Course curriculum

  • 1

    Chapter 1 | Strategy - Setting the Foundations For Success

    • Module 1 - Strategy - Laying The Foundations For Success
  • 2

    Chapter 2 | Business Manager Fundamentals

    • 1. Setting Up Business Manager

    • 2. Add Your Assets To Business Manager

    • 3. Business Manager walkthrough tour

    • 4. Ads Manager intro & walkthrough
  • 3

    Chapter 3: Ideal Client & Audience Targeting Deep Dive

    • 1. Ideal Client & Audience Research

    • 2. Audience Insights & Interest Targeting

    • 2a. Question from Nicola on interest audiences

    • 3. Custom audiences

    • 4. Lookalike audiences
  • 4

    Chapter 4: The Facebook Pixel Demystified

    • 1. Introducing The Facebook Pixel

    • 2. Tracking

    • 3. Optimisation

    • 4. Targeting

    • 5. Installing _ Testing The Pixel
  • 5

    Chapter 5: Compliance Workshop | The Ad Approval Lab

    • 1. Introduction

    • 2. Facebook Compliance Explained

    • 3. Commonly Violated Policies And How To Avoid Violating Them

    • 4. Create Your Insurance Policies

    • 5. How To Appeal

    • 6. Q and A

    • The Ad Approval Lab: Compliance Checklist
  • 6

    Chapter 6 - Mapping Out Your List Building Ads

    • 1 - The Campaign Level

    • 2 - The Ad Set Level

    • 3 - The Ad Level

    • 4 - Q and A
  • 7

    Chapter 7 - Optimisation & Scaling For Success

    • 1 - Reading And Interpreting Your Ads Manager Data

    • 2 - What To Do If Your Ads Don't Perform

    • 3 - The Learning Phase

    • 4 - Approaches To Testing

    • 5 - When Successful Ads Go Bad

    • 6 - Scaling For Success

    • 7 - Questions and Answers
  • 8

    Chapter 8 - Mapping Out Your Launch Ads

    • 1 - Live Launches

    • 2 - Targeting During Your Launch

    • 3 - The Launch Timeline

    • 4 - Challenge Ads Walkthrough

    • 5 - Masterclass Ads Walkthrough

    • 6 - Cart Open Walkthrough

    • 7 - Questions
  • 9

    Bonus Chapters

    • Bonus 1 - Mindset With Fran Excell

    • Bonus 2 - Navigating the IOS 14 Minefield

    • Bonus 3 - Copywriting

    • Bonus 4 - Office Hours Recordings

    • Bonus 5 - Lead Magnet Masterclass

    • Bonus 6 - Facebook Groups with Zoe McKeown